New Record for S&P 500 ‘Feels Inevitable’

A group of analysts from JPMorgan’s trading desk say a new record high for S&P 500 “feels inevitable.” Huge money waiting on the sidelines makes a technical correction seem unlikely, they said. Strong economic growth and improving earnings should put the index on pace for an all-time high. LoadingSomething is loading. Thanks for signing up!…

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US Rating Cut to AA+ From AAA by Fitch

The US was stripped of its top-tier sovereign credit rating Bloomberg Terminalby Fitch Ratings, echoing a move made more than a decade ago by S&P. The credit assessor downgraded the US from AAA, a ranking the nation has held at Fitch since at least 1994, according to data compiled by Bloomberg. The move comes in…

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Google’s attribution model shake-up: 3 solutions for advertisers

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint….

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