B2B keyword research: A comprehensive guide

B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the B2B…

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AMD Gains After Chipmaker Tops Estimates, Makes AI Inroads

Advanced Micro Devices Inc., the second-largest maker of personal computer processors, gained in late trading after the company topped second-quarter estimates and said it was making further inroads in artificial intelligence computing. Second-quarter earnings were 58 cents a share, excluding some items, AMD said in a statementBloomberg Terminal Tuesday. That compared with an average analyst…

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5 tips for a successful programmatic ad campaign

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across a huge network of platforms. It also gives advertisers greater control and granularity over placements,…

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